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The web site nl-rc.co.uk states the following, "Welcome to North Lincs Riding Club." We noticed that the website also said " We are part of Area 16, which spreads south as far as Peterborough and west as far as Leicester and is bounded on the north and east by the Humber and the North Sea." It also said " We hold regular competitions at LRAC, Kenwick, Louth and at Willow Banks EC, Claxby. We also hold training clinics monthly with local instructors, check out our events page for further details. How can you help? Area 16 Combined Training - results." The header had RIDING CLUB as the highest ranking optimized keyword.